Author: Jason Zweig
What happens inside our brains when we think about money? Quite a lot, actually, and some of it are not good for our financial health. In Your Money and Your Brain, the author explains why smart people make unwise financial decisions - and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making.
Your Money and Your Brain is as entertaining as it is enlightening. Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He then blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from highliy successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.
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